Terra PPC capabilities

Executive Control Center

Account-level advertising performance, marketplace context, modeled profit after ads and automation status on one screen.

Why it matters: A team sees what needs attention before opening any single campaign.

Account Health Check

Advertising and seller-business problems ranked by severity, each with the evidence behind it.

Why it matters: The most expensive problem is fixed first, and nobody has to guess why it was flagged.

Period Comparison

Two periods side by side, with the drivers behind each change — including why ACoS moved.

Why it matters: A change is explained by its cause, not just reported as a bigger or smaller number.

Campaign Management

Spend, ad-attributed sales, ACoS, ROAS, Target ACoS and modeled break-even for every campaign, with its automation mode.

• Campaign reporting
• Target ACoS
• Mode per campaign

Why it matters: Every campaign is read against its own target and its modeled break-even, not a single account average.

Keywords & Targets

Keywords, product targets, auto targets and category targets with bids, performance and funnel stage.

Why it matters: Bid decisions are made at the level where advertising money is actually spent.

Search-Term Intelligence

Which customer search terms convert, which only spend and which still need data — with harvest and negative workflows.

Why it matters: Wasted spend and new winners surface as reviewable next steps instead of silent changes.

Search Term Analysis

Terms burning money, terms worth scaling and terms that reach the account through several campaigns.

Why it matters: Budget leaks and internal competition between campaigns become visible in one place.

N-Gram Intelligence

Word patterns across search terms — waste, winner and mixed patterns — with one negative per pattern and campaign.

Why it matters: One recurring word can waste money across dozens of terms; a pattern shows it at once.

Placement Optimization

Top of search, rest of search and product pages compared by campaign, with placement adjustment proposals.

Why it matters: Paying more where shoppers convert and less where they do not, without touching every keyword.

Hourly Optimization

Hour-of-day performance and budget consumption turned into schedule proposals.

Why it matters: Budget is not spent in the hours that rarely convert, and is still there when shoppers buy.

Dayparting

An hour-of-week schedule of bid adjustments and pauses, previewed before it is saved.

Why it matters: Time-based bidding stays deliberate and reversible instead of a hidden setting.

Budget Planning & Pacing

A monthly plan, daily pacing against it, and reallocations that never raise the total.

Why it matters: Budget-limited winners get room without the monthly spend quietly growing.

Campaign Architect

Campaign structures built from presets — product, budget and mode chosen, previewed, then created in one confirmed step.

Why it matters: A new product launches with a clean structure instead of overlapping campaigns.

Campaign Funnel

Keywords move from discovery to evaluation, scale and defense as evidence builds; held entities are never scaled by rules.

Why it matters: Search terms graduate on evidence, and a deliberate hold is respected by automation.

Profitability

Modeled net result from seller revenue, actual Amazon fees, refunds, advertising spend and customer-configured costs.

Why it matters: Advertising is judged by what it does to the business, not by ACoS alone.

Sales & Traffic

Seller revenue, orders, units, sessions, page views, conversion and Featured Offer rate.

Why it matters: Advertising results are read against the whole business, and TACoS gets a consistent denominator.

Finance & Settlements

Fees, refunds, adjustments, reimbursements and settlement context, reconciled.

Why it matters: Historical profit uses actual Amazon fees and refunds instead of estimates.

Inventory & FBA

Fulfillable, inbound, reserved and constrained inventory, with days of cover per product.

Why it matters: Advertising is not scaled into a stock-out.

Listings & Product Context

SKU, listing status, catalog information and applicable fee-planning context.

Why it matters: Spend is not scaled toward a listing that is suppressed or inactive.

Brand & Retail Analytics

Retail, traffic and search-query behavior, where authorized and available.

Why it matters: Paid visibility is compared with the brand's overall share of search.

Seller & Marketplace Insights

Marketplace participation and seller-performance context for each authorized account.

Why it matters: Every view and rule is scoped to the marketplace it belongs to.

COGS Management

Customer-configured cost of goods per product and marketplace, applied to the units actually sold.

Why it matters: Profit and break-even follow the real cost of each sale, not one static percentage.

Landed Cost

Product, packaging, freight, duty, inspection, prep, inbound freight and other costs summed into one unit cost.

Why it matters: A supplier price is only part of what a unit really costs.

COGS History

Every cost version is kept; a correction adds a version instead of overwriting history.

Why it matters: Past profit never changes silently when a new invoice arrives.

FIFO Cost Layers

Purchase layers are consumed oldest first, so each sale carries the cost of the layer it came from.

Why it matters: A price increase from the supplier reaches profit when those units sell — not before.

Period-Based & Batch Costs

Costs that apply from an effective date or to one batch, alongside constant, FIFO and weighted-average methods.

Why it matters: Each product uses the cost method that matches how it is actually bought.

Marketplace-Specific Costs

One cost set per marketplace, in that marketplace's currency — never converted.

Why it matters: Freight and duty differ by marketplace, and so does break-even.

Price History

Price periods and promotions per product, applied from today onward — past prices never change.

Why it matters: A price cut lowers break-even ACoS just as a cost increase does, and both stay visible.

Cost / Price Regimes

Runs of days with the same price and cost, each with its own P&L.

Why it matters: When profit moves, the regime view shows whether price or cost moved it.

P&L by SKU

Modeled profit per product: seller revenue, refunds, Amazon fees, COGS, ad spend and other costs.

Why it matters: One unprofitable product cannot hide inside a healthy account total.

P&L by Date

Modeled profit day by day, from the same lines as the product view.

Why it matters: A bad week is found on the calendar, not averaged away.

P&L by Cost Period

One row per product and cost version, reconciled to the profitability totals — plus PPC P&L by campaign.

Why it matters: The effect of a cost change is measured on the units it actually applied to.

Return-Aware Profitability

Refunds, returned units, restocking and write-offs per product, subtracted once.

Why it matters: A product with high returns can look profitable until refunds and write-offs are counted.

Indirect Expense Allocation

Overheads such as software, prep, photography and bookkeeping allocated to products.

Why it matters: Advertising decisions keep using contribution, while the owner still sees what overheads leave.

Product Economics Model

COGS share, Amazon fee estimate, other variable costs and refund allowance turned into break-even and a target ceiling.

Why it matters: Targets come from the business's own margins, not from a rule of thumb.

Break-even ACoS

The ACoS at which modeled profit after ads reaches zero, per campaign — moved by cost and price changes.

Why it matters: A rising ACoS is judged against what the product can afford.

Break-even CPC

The most a click can cost before an ad-attributed sale stops covering its contribution.

Why it matters: Bid ceilings can be read in dollars per click, not only as a percentage.

TACoS

Ad Spend ÷ Seller Gross Revenue × 100 — one definition everywhere, and unavailable (never zero) without seller revenue.

Why it matters: It shows whether advertising grows the business or only buys its own sales.

Modeled Contribution & Net Profit

Contribution before ads, modeled net profit and fully allocated profit — labeled modeled, never accounting profit.

Why it matters: Each decision uses the profit type that fits it, and nobody mistakes a model for the books.

Rule Engine

Deterministic rules with conditions, an action, safeguards and a priority — each evaluation shows its inputs.

Why it matters: Every proposed change can be read line by line.

Strategies

Coordinated rule sets and policy defaults assigned per campaign — from Profit Protection to Brand Defense.

Why it matters: A campaign's goal decides its rules, instead of rules piling up one by one.

Recommendations & Review Queue

Proposed bid, keyword, negative, budget, status, placement and business-review items wait for approval.

Why it matters: People stay in the loop exactly where the customer wants them.

Manual / Review / Auto

Direct control, approval of every recommendation, or automatic execution of eligible actions — chosen per campaign.

Why it matters: The customer decides how much control to delegate, campaign by campaign.

Execution Planner

The fixed 18-step order of one automation cycle, shown as a dry run before anything changes.

Why it matters: The same inputs always produce the same, inspectable sequence of decisions.

Conflict Resolver

When rules want different actions on one entity, exactly one survives, and the others are recorded with the reason.

Why it matters: Two rules never fight over the same keyword in the same cycle.

Global Guardrails

Bid floors and ceilings, maximum change per action, cooldowns and action caps per campaign and cycle.

Why it matters: No rule can move a bid or budget further or faster than configured.

Inventory Guard

Holds bid and budget increases when an advertised product is low on days of cover.

Why it matters: Budget is not spent pushing a product that is about to run out.

Listing Guard

Holds new scaling for an advertised listing that is suppressed or inactive, and asks for the listing to be inspected.

Why it matters: Spend does not grow on a listing shoppers cannot buy from.

Break-even & Margin Guards

Hold scaling above modeled break-even ACoS, or for a product whose modeled net margin is below the minimum.

Why it matters: Automation stops buying sales that lose money.

Cost Increase Guard

Holds scaling when a product's unit cost rose sharply and ACoS is now above the new break-even, and raises a cost review.

Why it matters: A supplier increase reaches advertising decisions the day it takes effect.

Refund Review

Flags advertised products at or above the configured refund rate for investigation — it never blocks or pauses ads.

Why it matters: A quality or listing problem is investigated before more traffic is bought for it.

Circuit Breakers

Automatic execution stops when a cycle would exceed action, spend, budget, conflict or failure limits, or data is stale.

Why it matters: An unusual cycle is caught before it changes the account at scale.

Emergency Controls

Pause all automation, or hold bid, budget and placement increases from any source — and revert the last automation cycle.

Why it matters: One confirmed step stops every increase while a situation is investigated.

Strategy Versioning

Published strategy versions with their differences; a restore is recorded as a new version.

Why it matters: Automation settings have a history that can be inspected and rolled back.

AI & MCP

Natural-language questions and governed action requests through Terra PPC's own tool layer.

Why it matters: AI speeds up analysis without bypassing a single control.

Action Center

Risk, efficiency, growth and maintenance items across modules, each linked to the page that acts on it.

Why it matters: The next action is obvious, and it is always taken on the page that owns it.

Scoped Decision Context

The eligible data for one organization, account, profile, seller connection and marketplace — and nothing else.

Why it matters: A decision can only use data that is authorized for the scope it acts on.

Separate Authorization

Advertising access and seller-business access are authorized, scoped and revoked separately.

Why it matters: Connecting advertising does not open seller data, and either can be withdrawn on its own.

Data Provenance

Every important number says where it comes from: ADS, ADS HOURLY, SELLER, FINANCE, ASSUMPTION or DERIVED.

Why it matters: No hidden source: a reviewer can trace any figure back to its data.

Data Coverage

Unavailable is not zero: a missing source is marked partial or —, never filled with a zero.

Why it matters: A missing input never makes a number look better than it is.

Audit Log

What changed, why, by which rule or user, in which mode, before and after — for applied, held and queued actions.

Why it matters: Every important change can be explained to a teammate, a client or a reviewer.

Undo / Revert

Undo a change while the entity is unchanged since, or revert every Auto action of the last cycle once.

Why it matters: Mistakes are reversible without erasing the record that they happened.

Least Privilege

Request only what the product needs — no buyer name, email, phone or shipping address for current use cases.

Why it matters: Less access means less to protect and a smaller review surface.

Multi-Account & Marketplace Scope

Organization → account → advertising profile → seller connection → marketplace, one scope at a time.

Why it matters: Agencies can run many accounts without cross-account shortcuts.

Connection State

Each advertising and seller data source has its own state; modules that depend on an unavailable source say so.

Why it matters: Nobody mistakes a disconnected source for a quiet account.

Data Lifecycle

Authorize, use for enabled functionality, retain for a limited time, revoke each authorization, request deletion.

Why it matters: Customers stay in control of their data from connection to deletion.