Interactive demo with synthetic data. This environment demonstrates Terra PPC workflows using synthetic advertising, seller-business, financial and economics data. Actions remain inside this demo and are not sent to Amazon or any external advertising or selling account.
Campaign Funnel
Terra PPC's keyword lifecycle: discovery finds search terms, evaluation proves them on phrase match, scale gives winners their own exact bid, and defense holds brand and own-listing traffic.
In Discovery
Targets and discovery search terms in Discovery over the last 30 days. Search terms move on at 2+ orders and 10+ clicks.39
13 ready to promote · 11 held
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.In Evaluation
Targets and discovery search terms in Evaluation over the last 30 days. Keywords move on at 5+ orders within Target ACoS, with stock and listing healthy.4
3 ready to promote · 0 held
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.In Scale
Targets and discovery search terms in Scale over the last 30 days. Moving to Defense is a manual or strategy decision.10
8 can move to Defense · 2 held
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.In Defense
Targets and discovery search terms in Defense over the last 30 days. Last stage: brand terms and your own listings.4
0 held
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Eligible Promotions
Entities with the evidence the thresholds ask for and nothing holding them (stock, listing, break-even, circuit breaker, manual holds). Scale → Defense is a manual choice and is not counted.16
13 search terms to Evaluation · 3 keywords to Scale
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Funnel
57 targets and search terms in the last 30 days. Promote what has the evidence; hold or archive what should not move.
Discovery
39Search terms move on at 2+ orders and 10+ clicks.
- Ready for EvaluationHigh data
Search term · SP | Seasonal Gifts — Auto
7 orders / 30 clicksACoS 20.6%
7 orders in 30 clicks — ready for a phrase keyword in evaluation.
- Ready for EvaluationHigh data
Search term · SP | Discovery — Auto
6 orders / 34 clicksACoS 15.7%
6 orders in 34 clicks — ready for a phrase keyword in evaluation.
- Ready for EvaluationMedium data
Search term · SP | Seasonal Gifts — Auto
4 orders / 26 clicksACoS 28.7%
4 orders in 26 clicks — ready for a phrase keyword in evaluation.
- Ready for EvaluationMedium data
Search term · SP | Corrugated Mailers — Broad
4 orders / 22 clicksACoS 19.0%
4 orders in 22 clicks — ready for a phrase keyword in evaluation.
- Ready for EvaluationHigh data
Search term · SP | Discovery — Auto
3 orders / 30 clicksACoS 32.5%
3 orders in 30 clicks — ready for a phrase keyword in evaluation.
- Ready for EvaluationMedium data
Search term · SP | Corrugated Mailers — Broad
3 orders / 24 clicksACoS 28.3%
3 orders in 24 clicks — ready for a phrase keyword in evaluation.
Evaluation
4Keywords move on at 5+ orders within Target ACoS, with stock and listing healthy.
- Ready for ScaleHigh data
Keyword · SP | Long Tail Discovery — Phrase
16 orders / 72 clicksACoS 17.5%
16 orders at 17.5% ACoS within the 22% target — ready for an exact keyword.
- Ready for ScaleHigh data
Keyword · SP | Long Tail Discovery — Phrase
12 orders / 56 clicksACoS 18.0%
12 orders at 18.0% ACoS within the 22% target — ready for an exact keyword.
- Ready for ScaleHigh data
Keyword · SP | Long Tail Discovery — Phrase
6 orders / 41 clicksACoS 20.7%
6 orders at 20.7% ACoS within the 22% target — ready for an exact keyword.
- Not eligible yetMedium data
Keyword · SP | Long Tail Discovery — Phrase
4 orders / 27 clicksACoS 37.3%
Needs 5 orders at or below the 22% Target ACoS (has 4 at 37.3%).
Scale
10Moving to Defense is a manual or strategy decision.
- Can move to DefenseHigh data
Keyword · SP | Black Gift Boxes — Exact
48 orders / 176 clicksACoS 15.7%
Scaling on its own bid. Moving to defense is a manual or strategy decision.
- Can move to DefenseHigh data
Keyword · SP | Black Gift Boxes — Exact
26 orders / 110 clicksACoS 17.5%
Scaling on its own bid. Moving to defense is a manual or strategy decision.
- Can move to DefenseHigh data
Keyword · SP | Black Gift Boxes — Exact
14 orders / 62 clicksACoS 13.7%
Scaling on its own bid. Moving to defense is a manual or strategy decision.
- Can move to DefenseHigh data
Keyword · SP | Black Gift Boxes — Exact
13 orders / 84 clicksACoS 30.4%
Scaling on its own bid. Moving to defense is a manual or strategy decision.
- Can move to DefenseMedium data
Keyword · SP | Black Gift Boxes — Exact
3 orders / 20 clicksACoS 33.1%
Scaling on its own bid. Moving to defense is a manual or strategy decision.
- Can move to DefenseHigh data
Product target · SP | Competitor Product Targeting
0 orders / 31 clicksACoS —
Scaling on its own bid. Moving to defense is a manual or strategy decision.
Defense
4Last stage: brand terms and your own listings.
- Last stageHigh data
Keyword · SP | Brand Defense — Exact
47 orders / 228 clicksACoS 8.4%
Defending the brand or own listings.
- Last stageHigh data
Keyword · SP | Brand Defense — Exact
31 orders / 160 clicksACoS 8.7%
Defending the brand or own listings.
- Last stageHigh data
Keyword · SP | Brand Defense — Exact
13 orders / 94 clicksACoS 12.4%
Defending the brand or own listings.
- Last stageHigh data
Keyword · SP | Brand Defense — Exact
5 orders / 37 clicksACoS 15.3%
Defending the brand or own listings.
A discovery search term appears here until it becomes a keyword. Promoting it creates a phrase keyword in the evaluation campaign; promoting an evaluation keyword creates an exact keyword in the scale campaign; Scale → Defense is a stage mark. Every change is in the Change Log with undo.
How the Funnel Works
- Terra PPC’s canonical lifecycle runs Discovery → Evaluation → Scale → Defense. A target’s stage comes from its targeting: auto and broad targets discover, phrase keywords evaluate, exact keywords and product targets scale, and brand terms and targets on your own listings defend. A stage set manually replaces it.
- Discovery → Evaluation: a converting search term with 2+ orders and 10+ clicks becomes a phrase keyword in the evaluation campaign, and a negative exact in its source ad group moves the query there.
- Evaluation → Scale: a keyword with 5+ orders at or below its campaign’s Target ACoS, with healthy stock and an active listing, gets an exact keyword in the scale campaign with its own bid. The phrase keyword keeps finding close variants.
- Holds: an entity is held automatically while its product is low or out of stock, its listing is inactive, its ACoS is above break-even or the circuit breaker is tripped; a manual hold records a reason. A held entity cannot be promoted, and the rules never scale a manually held entity until it is released.
- Archive takes an entity out of the funnel view; a target is also paused, and a search term keeps matching its target because no negative is added. Data Readiness reflects the amount of simulated historical data available. It is not a prediction certainty.
Promotion Thresholds
Seed settingsThe evidence an entity needs before it can move to the next stage.