Interactive demo with synthetic data. This environment demonstrates Terra PPC workflows using synthetic advertising, seller-business, financial and economics data. Actions remain inside this demo and are not sent to Amazon or any external advertising or selling account.
Placements
How each campaign's traffic performs on top of search, rest of search and product pages, and which placement adjustments Terra PPC's rule proposes.
Terra Home & Packaging / USLast 30 daysADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.
Top of Search Spend Share
Share of the Ad Spend of all enabled campaigns that went to top of search in the last 30 days.43.0%
$881.29 of $2,049.54 Ad Spend
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Top of Search ACoS
ACoS = Ad Spend ÷ Ad-attributed Sales × 100. Shown as — when there are no attributed sales in the selected period.15.3%
$881.29 Ad Spend
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Rest of Search ACoS
ACoS = Ad Spend ÷ Ad-attributed Sales × 100. Shown as — when there are no attributed sales in the selected period.21.1%
$643.74 Ad Spend
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Product Pages ACoS
ACoS = Ad Spend ÷ Ad-attributed Sales × 100. Shown as — when there are no attributed sales in the selected period.42.4%
$524.51 Ad Spend
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Placement Proposals
Placements where Terra PPC's rule proposes a one-step change of the adjustment now (not in cooldown, not at the maximum, enough orders).4
4 raise · 0 lower
DERIVED: Calculated by Terra PPC from other values shown.Placement performance by campaign
All enabled campaigns · last 30 days. Placement rows are a synthetic split of each campaign's daily totals; the three rows of a campaign add up to its totals.
| The campaign’s bid adjustment for the placement: the bid is raised by this percentage for that placement. | The placement’s share of the campaign’s clicks in the period. | Ad-attributed Sales: sales attributed to ads in the selected period. Not the seller's total sales. | ACoS = Ad Spend ÷ Ad-attributed Sales × 100. Shown as — when there are no attributed sales in the selected period. The note under a value compares it with the campaign’s Target ACoS. | Action | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SP | Black Gift Boxes — ExactTarget ACoS 25.0% · break-even 44.0% | Top of search | +20% | 44.9% | 26,377 | 203 | $311.73 | $1,934.82 | 62 | 16.1% | $1.54 | 30.5% | Raise+20% → +30%ACoS 16.1% is at or below 75% of the 25% Target ACoS with 62 orders. | |
| SP | Black Gift Boxes — ExactTarget ACoS 25.0% · break-even 44.0% | Rest of search | 0% | 36.3% | 45,232 | 164 | $189.02 | $979.71 | 31 | 19.3% | $1.15 | 18.9% | KeepACoS 19.3% sits between the raise threshold (18.8%) and break-even (44.0%). | No change proposed |
| SP | Black Gift Boxes — ExactTarget ACoS 25.0% · break-even 44.0% | Product pages | 0% | 18.8% | 26,791 | 85 | $92.65 | $345.87 | 11 | 26.8%above target | $1.09 | 12.9% | KeepACoS 26.8% sits between the raise threshold (18.8%) and break-even (44.0%). | No change proposed |
| SP | Discovery — AutoTarget ACoS 30.0% · break-even 42.0% | Top of search | +10% | 29.6% | 20,504 | 119 | $153.88 | $625.02 | 19 | 24.6% | $1.29 | 16.0% | KeepACoS 24.6% sits between the raise threshold (22.5%) and break-even (42.0%). | No change proposed |
| SP | Discovery — AutoTarget ACoS 30.0% · break-even 42.0% | Rest of search | 0% | 36.8% | 54,128 | 148 | $143.54 | $256.74 | 8 | 55.9%above target | $0.97 | 5.4% | Not enough data8 of 10 orders needed before the placement is judged. | No change proposed |
| SP | Discovery — AutoTarget ACoS 30.0% · break-even 42.0% | Product pages | 0% | 33.6% | 56,368 | 135 | $123.76 | $125.84 | 4 | 98.3%above target | $0.92 | 3.0% | Not enough data4 of 10 orders needed before the placement is judged. | No change proposed |
| SP | Brand Defense — ExactTarget ACoS 15.0% · break-even 48.0% | Top of search | +15% | 44.5% | 10,913 | 231 | $167.75 | $1,974.72 | 55 | 8.5% | $0.73 | 23.8% | Raise+15% → +25%ACoS 8.5% is at or below 75% of the 15% Target ACoS with 55 orders. | |
| SP | Brand Defense — ExactTarget ACoS 15.0% · break-even 48.0% | Rest of search | 0% | 36.4% | 18,936 | 189 | $103.02 | $1,135.74 | 32 | 9.1% | $0.55 | 16.9% | Raise0% → +10%ACoS 9.1% is at or below 75% of the 15% Target ACoS with 32 orders. | |
| SP | Brand Defense — ExactTarget ACoS 15.0% · break-even 48.0% | Product pages | 0% | 19.1% | 11,351 | 99 | $50.99 | $312.52 | 9 | 16.3%above target | $0.52 | 9.1% | Not enough data9 of 10 orders needed before the placement is judged. | No change proposed |
| SP | Competitor Product TargetingTarget ACoS 30.0% · break-even 37.0% | Top of search | 0% | 4.8% | 1,064 | 8 | $13.49 | $91.04 | 2 | 14.8% | $1.69 | 25.0% | Not enough data2 of 10 orders needed before the placement is judged. | No change proposed |
| SP | Competitor Product TargetingTarget ACoS 30.0% · break-even 37.0% | Rest of search | 0% | 17.9% | 8,739 | 30 | $39.52 | $0.00 | 0 | — | $1.32 | 0.0% | Not enough data0 of 10 orders needed before the placement is judged. | No change proposed |
| SP | Competitor Product TargetingTarget ACoS 30.0% · break-even 37.0% | Product pages | +15% | 77.4% | 42,197 | 130 | $161.32 | $320.34 | 7 | 50.4%above target | $1.24 | 5.4% | Not enough data7 of 10 orders needed before the placement is judged. | No change proposed |
| SP | Corrugated Mailers — BroadTarget ACoS 24.0% · break-even 43.0% | Top of search | +15% | 43.5% | 14,924 | 93 | $101.38 | $450.18 | 17 | 22.5% | $1.09 | 18.3% | KeepACoS 22.5% sits between the raise threshold (18.0%) and break-even (43.0%). | No change proposed |
| SP | Corrugated Mailers — BroadTarget ACoS 24.0% · break-even 43.0% | Rest of search | 0% | 37.9% | 27,569 | 81 | $66.34 | $182.82 | 7 | 36.3%above target | $0.82 | 8.6% | Not enough data7 of 10 orders needed before the placement is judged. | No change proposed |
| SP | Corrugated Mailers — BroadTarget ACoS 24.0% · break-even 43.0% | Product pages | 0% | 18.7% | 15,507 | 40 | $31.04 | $0.00 | 0 | — | $0.78 | 0.0% | Not enough data0 of 10 orders needed before the placement is judged. | No change proposed |
| SP | Long Tail Discovery — PhraseTarget ACoS 22.0% · break-even 46.0% | Top of search | +10% | 44.9% | 12,831 | 88 | $81.95 | $524.51 | 25 | 15.6% | $0.93 | 28.4% | Raise+10% → +20%ACoS 15.6% is at or below 75% of the 22% Target ACoS with 25 orders. | |
| SP | Long Tail Discovery — PhraseTarget ACoS 22.0% · break-even 46.0% | Rest of search | 0% | 36.7% | 22,025 | 72 | $50.42 | $264.43 | 13 | 19.1% | $0.70 | 18.1% | KeepACoS 19.1% sits between the raise threshold (16.5%) and break-even (46.0%). | No change proposed |
| SP | Long Tail Discovery — PhraseTarget ACoS 22.0% · break-even 46.0% | Product pages | 0% | 18.4% | 12,644 | 36 | $23.84 | $0.00 | 0 | — | $0.66 | 0.0% | Not enough data0 of 10 orders needed before the placement is judged. | No change proposed |
| SP | Seasonal Gifts — AutoTarget ACoS 26.0% · break-even 41.0% | Top of search | +25% | 28.7% | 9,201 | 54 | $51.11 | $161.68 | 10 | 31.6%above target | $0.95 | 18.5% | KeepACoS 31.6% sits between the raise threshold (19.5%) and break-even (41.0%). | No change proposed |
| SP | Seasonal Gifts — AutoTarget ACoS 26.0% · break-even 41.0% | Rest of search | 0% | 38.8% | 26,636 | 73 | $51.88 | $229.54 | 14 | 22.6% | $0.71 | 19.2% | KeepACoS 22.6% sits between the raise threshold (19.5%) and break-even (41.0%). | No change proposed |
| SP | Seasonal Gifts — AutoTarget ACoS 26.0% · break-even 41.0% | Product pages | 0% | 32.4% | 25,163 | 61 | $40.91 | $132.05 | 8 | 31.0%above target | $0.67 | 13.1% | Not enough data8 of 10 orders needed before the placement is judged. | No change proposed |
Apply now changes the adjustment in the demo campaign after the business guardrails and the emergency controls; Send to review queues it in the Review queue. Every change is logged and can be undone in the Change Log. No changes are sent to Amazon.
Effective bid model
The order in which Terra PPC's planning model builds a keyword's maximum bid for one placement and hour. It explains the order of operations; it does not predict the auction or the CPC.
- Base bidThe keyword or target bid$1.45
- Rule-adjusted bidAfter the proposal that won conflict resolution$1.59
- Placement adjustment× (1 + 20%) for top of search$1.91
- Hourly / daypartFri 09:00 is Normal on the saved schedule: × 1.00$1.91
- Final (clamped)Kept between $0.02 and $10.00$1.91
- SP | Black Gift Boxes — Exact · Top of search +20% · the latest evaluation proposes a bid of $1.59 for this keyword.
- The schedule step uses the bid change the saved schedule names for the hour (Bid −20% is × 0.80). The Dayparting factors model the traffic response to that change, not the bid.
- Dynamic bidding strategies and the auction itself are not modeled; the result is the maximum bid, and the CPC usually lands below it.
Placement policy
Terra PPC's deterministic placement rule and its default settings.
- Raise the adjustment by 10 points when the placement’s ACoS is at or below 75% of the campaign’s Target ACoS.
- Lower it by 10 points when the placement’s ACoS is above the campaign’s modeled break-even ACoS; never below 0%.
- Keep it when the ACoS sits between those two levels.
- A placement is judged only with at least 10 orders in the period; with fewer it shows Not enough data.
- One step per cycle, never above +100% (Sponsored Products allows 0% to 900%), and no change during the 3-day cooldown after any placement change of the campaign.
- An increase also passes the business guardrails and the emergency controls before it can be applied or queued.