Interactive demo with synthetic data. This environment demonstrates Terra PPC workflows using synthetic advertising, seller-business, financial and economics data. Actions remain inside this demo and are not sent to Amazon or any external advertising or selling account.
Executive PPC Control Center
Explore synthetic advertising performance, seller-business context, and controlled automation across the selected demo scope.
Ad-attributed Sales
Ad-attributed Sales: sales attributed to ads in the selected period. Not the seller's total sales.$10,047.57
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.Ad Spend
$2,049.54
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.ACoS
ACoS = Ad Spend ÷ Ad-attributed Sales × 100. Shown as — when there are no attributed sales in the selected period.20.40%
Weighted target 22.1% · break-even 44.8%
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.ROAS
ROAS = Ad-attributed Sales ÷ Ad Spend. Shown as — when there is no spend.4.90
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Modeled Profit After Ads
Modeled Profit After Ads = Ad-attributed Sales × pre-ad contribution margin − Ad Spend, using the simulated economics assumptions.$2,453.11
Weighted break-even ACoS 44.8%
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.Ad-attributed Orders
334
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.Active Rules
8
of 8 rules in this scope
DEMO: Synthetic demo value. No live Amazon connection.Review Queue
8
DERIVED: Calculated by Terra PPC from other values shown.DEMO: Synthetic demo value. No live Amazon connection.Needs attention
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.From the Action Center: computed from the synthetic data of this account and marketplace. Amounts are measured values, never projected savings.
- Risk
- 1
- Efficiency
- 3
- Growth
- 5
- Maintenance
- 1
- Open Campaigns
Medium1 campaign spend above modeled break-even
SP | Competitor Product Targeting. Each ad-attributed sale there costs more in ads than its modeled contribution.
- Open N-Gram Analysis
Medium38 word patterns spend without converting
Largest: “for gift”, “cardboard”, “free”. A negative phrase blocks every search term containing the pattern.
- Open the Review queue
Medium5 cost-cutting recommendations waiting
Bid decreases, pauses, negatives and budget protection proposed by the rules.
- Open Campaign Funnel
Medium16 keywords ready for the next funnel stage
“holiday gift boxes”, “black gift boxes with ribbon”, “christmas gift box set”
Reviewer walkthrough
GuidedA two-minute path through the governed workflow. Every step changes synthetic state that the other pages reflect.
30-Day Performance Evolution
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.ASSUMPTION: User-configured assumption. Not provided by Amazon.Daily ACoS against the sales-weighted Target ACoS and break-even ACoS.
Spend & Revenue Trend
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.Daily Ad Spend and Ad-attributed Sales (not Seller Sales).
Campaign Performance
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.Profitability is judged against Break-even ACoS, not only Target ACoS.
- SP | Black Gift Boxes — ExactAutoWithin targetCurrent 18.2% Target 25.0% Break-even 44.0%Current ACoS 18.2%, Target ACoS 25.0%, Break-even ACoS 44.0%. Profitable after ads · within target.
$841.18
Modeled profit after ads
- SP | Discovery — AutoReviewAbove targetCurrent 41.8% Target 30.0% Break-even 42.0%Current ACoS 41.8%, Target ACoS 30.0%, Break-even ACoS 42.0%. Profitable after ads · above target.
$2.01
Modeled profit after ads
- SP | Brand Defense — ExactAutoWithin targetCurrent 9.4% Target 15.0% Break-even 48.0%Current ACoS 9.4%, Target ACoS 15.0%, Break-even ACoS 48.0%. Profitable after ads · within target.
$1,321.27
Modeled profit after ads
- SP | Competitor Product TargetingManualAbove break-evenCurrent 52.1% Target 30.0% Break-even 37.0%Current ACoS 52.1%, Target ACoS 30.0%, Break-even ACoS 37.0%. Above break-even · modeled loss.
-$62.12
Modeled profit after ads
- SP | Corrugated Mailers — BroadReviewAbove targetCurrent 31.4% Target 24.0% Break-even 43.0%Current ACoS 31.4%, Target ACoS 24.0%, Break-even ACoS 43.0%. Profitable after ads · above target.
$73.43
Modeled profit after ads
- SP | Long Tail Discovery — PhraseAutoWithin targetCurrent 19.8% Target 22.0% Break-even 46.0%Current ACoS 19.8%, Target ACoS 22.0%, Break-even ACoS 46.0%. Profitable after ads · within target.
$206.70
Modeled profit after ads
- SP | Seasonal Gifts — AutoReviewAbove targetCurrent 27.5% Target 26.0% Break-even 41.0%Current ACoS 27.5%, Target ACoS 26.0%, Break-even ACoS 41.0%. Profitable after ads · above target.
$70.64
Modeled profit after ads
Marketplace Context
SELLER: Simulated seller-business context (SP-API-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.Seller-business context is separate from advertising metrics.
- Account
- Terra Home & Packaging
- Marketplace
- United States (USD)
- Advertising profile
- demo-ads-profile-terra-us
- Seller connection
- demo-seller-terra-us
- Seller Gross Revenue
- $21,430.00 SELLER: Simulated seller-business context (SP-API-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.
- Seller Orders
- 682 SELLER: Simulated seller-business context (SP-API-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.
- TACoS
- 9.6% ADS: Simulated advertising data (Amazon Ads API-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.This demo combines synthetic data sources. Production use is subject to approved functionality, authorization, applicable Amazon permissions and contractual requirements.
- FBA Inventory Units
- 4,820 SELLER: Simulated seller-business context (SP-API-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.
- Listings
- 6 active · 2 with issues SELLER: Simulated seller-business context (SP-API-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.
- In-stock FBA listings
- 6 of 6 SELLER: Simulated seller-business context (SP-API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.
Ad Spend ÷ Seller Gross Revenue
Seller business detail: Sales & Traffic · Inventory & FBA · Listings & Fees
Business P&L Context
FINANCE: Simulated financial events (SP-API Finance-oriented workflow).ADS: Simulated advertising data (Amazon Ads API-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.This demo combines synthetic data sources. Production use is subject to approved functionality, authorization, applicable Amazon permissions and contractual requirements.Modeled Net Result for the selected period — the same engine as Profitability.
- Seller Gross RevenueSELLER: Simulated seller-business context (SP-API-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.$21,430.00
- RefundsFINANCE: Simulated financial events (SP-API Finance-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.−$645.00
- PromotionsFINANCE: Simulated financial events (SP-API Finance-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.−$312.00
- Amazon FeesFINANCE: Simulated financial events (SP-API Finance-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.−$3,870.00
- COGSASSUMPTION: User-configured assumption. Not provided by Amazon.−$7,200.00
- Advertising SpendADS: Simulated advertising data (Amazon Ads API-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.−$2,049.54
- Other Variable CostsASSUMPTION: User-configured assumption. Not provided by Amazon.−$1,140.00
- ReimbursementsFINANCE: Simulated financial events (SP-API Finance-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.+$118.00
- Modeled Net ResultFINANCE: Simulated financial events (SP-API Finance-oriented workflow).ADS: Simulated advertising data (Amazon Ads API-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.$6,331.46
Synthetic business context for workflow demonstration. COGS and other variable costs are user-configured assumptions and are not provided by Amazon. Demo combines synthetic advertising and seller-business context. Production availability is subject to applicable Amazon permissions, approved access, and product functionality.
Automation Status
Manual, Review and Auto behave differently: Manual previews only, Review queues recommendations, Auto applies after guardrails.
- Campaign modes
- 1 Manual · 3 Review · 3 Auto
- Enabled rules
- 8
- Pending recommendations
- 8
- Changes today
- 0
- Next scheduled cycle
- Sep 26 · 9:00 AM
- Last cycle (this session)
- Not run yet