Interactive demo with synthetic data. This environment demonstrates Terra PPC workflows using synthetic advertising, seller-business, financial and economics data. Actions remain inside this demo and are not sent to Amazon or any external advertising or selling account.
Automation Rules Stack
Transparent, prioritized rules with type-specific safeguards. Preview any rule without changing state.
Terra Home & Packaging / USStrategy: Balanced Growth
8 of 8 rules enabled · evaluated in priority order.
Zero-Sale Guard
StatusPriority 100Turning a rule off stops future evaluations. It does not revert changes the rule already made.
- Conditions
- Clicks ≥ 25 AND Orders = 0
- Action
- Pause target
- Scope
- Terra Home & Packaging / US
- Lookback
- 30 days
- Assigned campaigns (7)
- Black Gift Boxes — ExactDiscovery — AutoBrand Defense — ExactCompetitor Product TargetingCorrugated Mailers — BroadLong Tail Discovery — PhraseSeasonal Gifts — Auto
Relevant safeguards
- Min clicks
- 25
- Min spend
- $15.00
- Cooldown
- 7 days
- Eligible now
- 2
- Matched last run
- 2
- Actions last run
- 1
- Skipped last run
- 0
Last run: Sep 24 · 9:00 AM · Status: Enabled
Negate Wasteful Traffic
Negative targetingPriority 80Turning a rule off stops future evaluations. It does not revert changes the rule already made.
- Conditions
- Clicks ≥ 20 AND Orders = 0
- Action
- Add negative exact (campaign level)
- Scope
- Terra Home & Packaging / US
- Lookback
- 30 days
- Assigned campaigns (7)
- Black Gift Boxes — ExactDiscovery — AutoBrand Defense — ExactCompetitor Product TargetingCorrugated Mailers — BroadLong Tail Discovery — PhraseSeasonal Gifts — Auto
Relevant safeguards
- Min clicks
- 20
- Min spend
- $20.00
- Cooldown
- 14 days
- Eligible now
- 2
- Matched last run
- 3
- Actions last run
- 1
- Skipped last run
- 1
Last run: Sep 24 · 9:00 AM · Status: Enabled
Budget Protection — Above Break-even
BudgetPriority 75Turning a rule off stops future evaluations. It does not revert changes the rule already made.
- Conditions
- ACoS > Break-even ACoS AND Spend ≥ $100.00
- Action
- Decrease budget 15%
- Scope
- Terra Home & Packaging / US
- Lookback
- 30 days
- Assigned campaigns (7)
- Black Gift Boxes — ExactDiscovery — AutoBrand Defense — ExactCompetitor Product TargetingCorrugated Mailers — BroadLong Tail Discovery — PhraseSeasonal Gifts — Auto
Relevant safeguards
- Min budget
- $10.00
- Max budget
- $250.00
- Max change per cycle
- 15%
- Cooldown
- 2 days
- Eligible now
- 1
- Matched last run
- 1
- Actions last run
- 0
- Skipped last run
- 0
Last run: Sep 24 · 9:00 AM · Status: Enabled
Harvest Search Term Winners
Keyword harvestPriority 70Turning a rule off stops future evaluations. It does not revert changes the rule already made.
- Conditions
- Orders ≥ 3 AND ACoS ≤ 25.0%
- Action
- Promote search term as exact
- Scope
- Terra Home & Packaging / US
- Lookback
- 30 days
- Assigned campaigns (7)
- Black Gift Boxes — ExactDiscovery — AutoBrand Defense — ExactCompetitor Product TargetingCorrugated Mailers — BroadLong Tail Discovery — PhraseSeasonal Gifts — Auto
Relevant safeguards
- Min orders
- 3
- Max ACoS
- 25%
- Destination
- Default keyword campaign
- Source negative
- Off
- Eligible now
- 8
- Matched last run
- 15
- Actions last run
- 3
- Skipped last run
- 7
Last run: Sep 24 · 9:00 AM · Status: Enabled
Profit Guard — Reduce High ACoS
Bid optimizationPriority 65Turning a rule off stops future evaluations. It does not revert changes the rule already made.
- Conditions
- ACoS > Target ACoS AND Clicks ≥ 15
- Action
- Decrease bid toward Target ACoS · max 10% per cycle (Terra PPC Demo Heuristic)
- Scope
- Terra Home & Packaging / US
- Lookback
- 30 days
- Assigned campaigns (7)
- Black Gift Boxes — ExactDiscovery — AutoBrand Defense — ExactCompetitor Product TargetingCorrugated Mailers — BroadLong Tail Discovery — PhraseSeasonal Gifts — Auto
Relevant safeguards
- Min bid
- $0.20
- Max bid
- $3.50
- Max change per cycle
- 10%
- Cooldown
- 3 days
- Eligible now
- 12
- Matched last run
- 12
- Actions last run
- 3
- Skipped last run
- 0
Last run: Sep 24 · 9:00 AM · Status: Enabled
Scale Efficient Winners
Bid optimizationPriority 55Turning a rule off stops future evaluations. It does not revert changes the rule already made.
- Conditions
- Orders ≥ 5 AND ACoS ≤ 20.0%
- Action
- Increase bid 10%
- Scope
- Terra Home & Packaging / US
- Lookback
- 30 days
- Assigned campaigns (7)
- Black Gift Boxes — ExactDiscovery — AutoBrand Defense — ExactCompetitor Product TargetingCorrugated Mailers — BroadLong Tail Discovery — PhraseSeasonal Gifts — Auto
Relevant safeguards
- Min bid
- $0.20
- Max bid
- $3.00
- Max change per cycle
- 10%
- Cooldown
- 3 days
- Eligible now
- 6
- Matched last run
- 9
- Actions last run
- 0
- Skipped last run
- 3
Last run: Sep 24 · 9:00 AM · Status: Enabled
Budget Scale on High Efficiency
BudgetPriority 50Turning a rule off stops future evaluations. It does not revert changes the rule already made.
- Conditions
- Budget Utilization ≥ 90.0% AND ACoS ≤ Target ACoS
- Action
- Increase budget 15%
- Scope
- Terra Home & Packaging / US
- Lookback
- 30 days
- Assigned campaigns (7)
- Black Gift Boxes — ExactDiscovery — AutoBrand Defense — ExactCompetitor Product TargetingCorrugated Mailers — BroadLong Tail Discovery — PhraseSeasonal Gifts — Auto
Relevant safeguards
- Min budget
- $10.00
- Max budget
- $250.00
- Max change per cycle
- 15%
- Cooldown
- 2 days
- Eligible now
- 2
- Matched last run
- 2
- Actions last run
- 0
- Skipped last run
- 0
Last run: Sep 24 · 9:00 AM · Status: Enabled
Revive Historical Winner
RevivePriority 40Turning a rule off stops future evaluations. It does not revert changes the rule already made.
- Conditions
- Historical Orders ≥ 10 AND Historical ACoS ≤ Target ACoS AND Clicks = 0
- Action
- Increase bid 5%
- Scope
- Terra Home & Packaging / US
- Lookback
- 30 days
- Assigned campaigns (7)
- Black Gift Boxes — ExactDiscovery — AutoBrand Defense — ExactCompetitor Product TargetingCorrugated Mailers — BroadLong Tail Discovery — PhraseSeasonal Gifts — Auto
Relevant safeguards
- History threshold
- 10 orders
- Max attempts
- 3
- Max bid
- $2.50
- Cooldown
- 7 days
- Eligible now
- 1
- Matched last run
- 1
- Actions last run
- 0
- Skipped last run
- 0
Last run: Sep 24 · 9:00 AM · Status: Enabled