Interactive demo with synthetic data. This environment demonstrates Terra PPC workflows using synthetic advertising, seller-business, financial and economics data. Actions remain inside this demo and are not sent to Amazon or any external advertising or selling account.
Execution Planner
The authoritative order of one automation cycle. This page is a dry run of the next cycle on the current state — Manual campaigns are included to show what they would get. Nothing changes here until you run an evaluation.
Terra Home & Packaging / USDry run · demo clock Sep 25, 2026 · 9:00 AMADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.DEMO: Synthetic demo value. No live Amazon connection.
Auto Changes
Actions of Auto campaigns that pass every step and apply in the next cycle.18
Applied in stage order
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Recommendations
Actions of Review campaigns. They wait in the Review queue; nothing changes until they are applied.12
Review campaigns — queued for approval
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Sent to Review
Auto actions that go to the Review queue: the inventory review tier, a tripped circuit breaker or paused automation.0
Auto actions routed instead of applied
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Held by Guards
Scale actions held by the Inventory, Listing, Cost Increase, Break-even or Financial Margin Guard, or by an emergency control.0
Business guardrails and emergency controls
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Skipped
Actions a rule safeguard, a cooldown or the global limits stopped.10
Safeguards, cooldowns and global limits
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Conflicts
Actions suppressed because another rule's action on the same entity took precedence.1
Lost to a higher-precedence action
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Data Not Ready
Candidates whose data is unavailable or not computable. Missing data is UNKNOWN, never zero.3
Data outside the scope or too few clicks and orders
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Manual — No Action
Findings on Manual campaigns. Scheduled cycles skip them; they are shown here for comparison only.4
What Manual campaigns would get
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Cycle steps
18 steps in the order one cycle runs them. Counts are candidate actions of the enabled rules; select a step with entries to see them.
- Step 1: Scope validationPassEvery entity belongs to the selected account and marketplace; nothing crosses scopes.48 entered → 48 passed · 0 stoppedTerra Home & Packaging / US · USD · 7 campaigns
- Step 2: Data accessPassAdvertising data is in the demo scope (the Demo Scope Simulator can turn it off). Simulated access only.48 entered → 48 passed · 0 stoppedAdvertising data in the demo scope (simulated access).
- Step 4: Entity statusPassOnly enabled campaigns and eligible targets and search terms are evaluated.45 entered → 45 passed · 0 stopped7 enabled campaigns evaluated30 targets · 56 search terms matched a rule
- Step 5: Circuit breaker & emergency controlsPassA tripped breaker, paused automation or an emergency switch stops Auto actions before anything changes.45 entered → 45 passed · 0 stoppedBreaker healthy for this plan.
- Step 6: Inventory safetyPassBelow the minimum days of cover scale actions are held; below the review level Auto scale actions need approval.45 entered → 45 passed · 0 stopped
- Step 7: Listing safetyPassScaling a suppressed or inactive listing is held.45 entered → 45 passed · 0 stopped
- Step 8: Margin safetyPassCost increase, break-even and financial margin guards hold scaling that would lose money.45 entered → 45 passed · 0 stopped
- Step 9: PlacementIdleAction stagePlacement modifier changes: top of search, rest of search, product pages.Nothing reached this step
- Step 12: Hourly / daypartIdleAction stageHour-of-week schedule changes.Nothing reached this step
- Step 15: Global guardrailsPassMaximum change per action and maximum actions per campaign per cycle.34 entered → 34 passed · 0 stopped
- Step 17: ActionPassAuto changes apply in stage order (pause, placement, base bid, budget, hourly, harvest and negatives); recommendations wait for approval.30 entered → 30 passed · 0 stopped
- Step 18: AuditPassEvery applied, held and queued action is written to the Change Log with its source and mode.30 entered → 30 passed · 0 stoppedSource (who) and mode (governance) are recorded separately on every entry.
Last cycle
No cycle has run yet
Run Evaluation here or in the Automation Center, or advance the demo clock, to record a cycle.
Effective bid model
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).ADS HOURLY: Synthetic hourly advertising model (hour-of-day view). Not a live data stream.DERIVED: Calculated by Terra PPC from other values shown.Terra PPC's deterministic planning model of a keyword's effective maximum bid in a placement and hour. It explains the order of operations; it does not predict the auction.
- 1. Base bidThe keyword or target bid$1.45
- 2. Rule-adjusted bidAfter the proposal that won conflict resolution$1.59
- 3. Placement adjustment× (1 + 20%)$1.91
- 4. Hourly / daypart× 1.00 for the hour$1.91
- 5. Final (clamped)Kept between 0.02 and 10.00$1.91
- Rule-adjusted: Scale Efficient Winners proposes $1.59 in the next cycle.
- Placement: top of search +20% on SP | Black Gift Boxes — Exact.
- Hour: Mon 20:00, the busiest hour of the week by modeled spend — Normal on the daypart schedule. Synthetic hourly model — not a live data stream.
- Limits: between $0.02 and $10.00 for this model.
Circuit breaker checks
This plan: HealthyBreaker now: HealthyEvery check passes; nothing trips at the next cycle.
| Check | Result | Value / limit | Detail |
|---|---|---|---|
| Advertising data accessBefore the rules run | Passed | On/off check | Advertising data is in the demo scope (synthetic, simulated access). |
| Data freshnessBefore the rules run | Passed | On/off check | Latest full day of advertising data: 2026-09-24. |
| Scope consistencyBefore the rules run | Passed | On/off check | Every target and search term belongs to Terra Home & Packaging / US. |
| Spend anomalyBefore the rules run | Within limit | 77.2% / 250% | Latest-day spend is 77% above the previous 7-day average (trips above +250%). |
| Auto actions in one cycleOn the planned Auto actions | Within limit | 18 / 25 | 18 Auto actions planned (trips above 25). |
| Spend one cycle could moveOn the planned Auto actions | Within limit | 28.9% / 40% | Planned Auto actions could move 28.9% of the scope's average daily ad spend (trips above 40%). |
| Budget moved in one cycleOn the planned Auto actions | Within limit | 5.5% / 40% | Planned budget changes move 5.5% of the enabled campaigns' daily budgets (trips above 40%). |
| Conflicts in one cycleOn the planned Auto actions | Within limit | 1 / 12 | 1 conflict resolved in this evaluation (trips above 12). |
Execution failures are counted while the cycle applies its changes: more than 3 failed Auto actions trip the breaker and send the rest of the queue to the Review queue.
Execution order
18 Auto changesAuto changes of the next cycle in the order they apply: safety pauses → placement → base bid → budget → hourly / daypart → harvest / negative. Within a stage the higher rule priority goes first.
| Change | |||||
|---|---|---|---|---|---|
| 1 | Base bid | luxury black gift box (exact) | SP | Black Gift Boxes — Exact | Profit Guard — Reduce High ACoSPriority 65 | Bid $1.70→ Bid $1.53 (−10.0%) |
| 2 | Base bid | matte black gift boxes bulk (exact) | SP | Black Gift Boxes — Exact | Profit Guard — Reduce High ACoSPriority 65 | Bid $1.20→ Bid $1.08 (−10.0%) |
| 3 | Base bid | terra home boxes (exact) | SP | Brand Defense — Exact | Profit Guard — Reduce High ACoSPriority 65 | Bid $0.60→ Bid $0.59 (−1.7%) |
| 4 | Base bid | christmas gift boxes (phrase) | SP | Long Tail Discovery — Phrase | Profit Guard — Reduce High ACoSPriority 65 | Bid $0.85→ Bid $0.77 (−9.4%) |
| 5 | Base bid | black gift boxes (exact) | SP | Black Gift Boxes — Exact | Scale Efficient WinnersPriority 55 | Bid $1.45→ Bid $1.59 (+9.7%) |
| 6 | Base bid | black magnetic gift box (exact) | SP | Black Gift Boxes — Exact | Scale Efficient WinnersPriority 55 | Bid $1.10→ Bid $1.21 (+10.0%) |
| 7 | Base bid | terra home packaging (exact) | SP | Brand Defense — Exact | Scale Efficient WinnersPriority 55 | Bid $0.75→ Bid $0.82 (+9.3%) |
| 8 | Base bid | terra gift boxes (exact) | SP | Brand Defense — Exact | Scale Efficient WinnersPriority 55 | Bid $0.70→ Bid $0.77 (+10.0%) |
| 9 | Base bid | terra packaging mailers (exact) | SP | Brand Defense — Exact | Scale Efficient WinnersPriority 55 | Bid $0.65→ Bid $0.71 (+9.2%) |
| 10 | Base bid | gift boxes with ribbon (phrase) | SP | Long Tail Discovery — Phrase | Scale Efficient WinnersPriority 55 | Bid $0.85→ Bid $0.93 (+9.4%) |
| 11 | Base bid | black gift boxes wholesale (exact) | SP | Black Gift Boxes — Exact | Revive Historical WinnerPriority 40 | Bid $0.80→ Bid $0.84 (+5.0%) |
| 12 | Budget | SP | Black Gift Boxes — Exact | SP | Black Gift Boxes — Exact | Budget Scale on High EfficiencyPriority 50 | Budget $80.00/day→ Budget $92.00/day (+15.0%) |
| 13 | Budget | SP | Brand Defense — Exact | SP | Brand Defense — Exact | Budget Scale on High EfficiencyPriority 50 | Budget $60.00/day→ Budget $69.00/day (+15.0%) |
| 14 | Harvest / negative | “black gift box” | SP | Black Gift Boxes — Exact | Harvest Search Term WinnersPriority 70 | Active search term→ Exact target in SP | Black Gift Boxes — Exact · bid $1.29 |
| 15 | Harvest / negative | “black gift box with lid” | SP | Black Gift Boxes — Exact | Harvest Search Term WinnersPriority 70 | Active search term→ Exact target in SP | Black Gift Boxes — Exact · bid $1.30 |
| 16 | Harvest / negative | “tera home packaging” | SP | Brand Defense — Exact | Harvest Search Term WinnersPriority 70 | Active search term→ Exact target in SP | Brand Defense — Exact · bid $0.62 |
| 17 | Harvest / negative | “small gift boxes with ribbon” | SP | Long Tail Discovery — Phrase | Harvest Search Term WinnersPriority 70 | Active search term→ Exact target in SP | Long Tail Discovery — Phrase · bid $0.81 |
| 18 | Harvest / negative | “small gift boxes for jewelry bulk” | SP | Long Tail Discovery — Phrase | Harvest Search Term WinnersPriority 70 | Active search term→ Exact target in SP | Long Tail Discovery — Phrase · bid $0.79 |
Conflict resolver
1 resolvedWhen several rules want to act on the same entity in one cycle, exactly one action survives.
Precedence
- 1. Pause
- 2. Negative
- 3. Bid
- 4. Budget
- 5. Informational
Within the same class the higher rule priority wins; a remaining tie goes to the more conservative value (the lower bid, budget or placement adjustment), then to the rule id, so the outcome is always the same.
| Wanted | Why | |||
|---|---|---|---|---|
| terra home boxes (exact) | SP | Brand Defense — Exact | Scale Efficient WinnersPriority 55 | Bid $0.66 (+10.0%) | Conflict resolved: "Profit Guard — Reduce High ACoS" took precedence over "Scale Efficient Winners" — higher rule priority (65 vs 55). |