Interactive demo with synthetic data. This environment demonstrates Terra PPC workflows using synthetic advertising, seller-business, financial and economics data. Actions remain inside this demo and are not sent to Amazon or any external advertising or selling account.
Profitability & Business Performance
Explore how synthetic advertising spend, seller-business activity, Amazon financial events, and configured product economics contribute to Terra PPC profitability analysis.
All information shown in this module is synthetic demo data and does not represent a live Amazon selling account.
Seller Gross Revenue
Seller Revenue: total synthetic ordered product sales from the seller-business context. Not ad-attributed sales, and never called Net Sales.$21,430.00
SELLER: Simulated seller-business context (SP-API-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.Seller Net Revenue
Net of refunds and promotions. Profit starts from gross revenue and subtracts refunds separately, so refunds are never subtracted twice.$20,473.00
Gross − Refunds − Promotions
SELLER: Simulated seller-business context (SP-API-oriented workflow).FINANCE: Simulated financial events (SP-API Finance-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.Seller Orders
Synthetic seller orders in the period (all channels, not only advertised).682
SELLER: Simulated seller-business context (SP-API-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.Advertising Spend
Synthetic advertising spend. Not a seller-business cost from Amazon financial events.$2,049.54
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.Amazon Fees
ACTUAL synthetic historical fees from financial events. Estimated fees are planning inputs only.$3,870.00
ACTUAL · referral, FBA, storage, other
FINANCE: Simulated financial events (SP-API Finance-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.Refunds
Subtracted once from Seller Gross Revenue. Never subtracted again from Seller Net Revenue.$645.00
FINANCE: Simulated financial events (SP-API Finance-oriented workflow).DEMO: Synthetic demo value. No live Amazon connection.Modeled Net Profit
This demo combines synthetic data sources. Production use is subject to approved functionality, authorization, applicable Amazon permissions and contractual requirements.$6,331.46
Not GAAP profit or taxable income
FINANCE: Simulated financial events (SP-API Finance-oriented workflow).ADS: Simulated advertising data (Amazon Ads API-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.This demo combines synthetic data sources. Production use is subject to approved functionality, authorization, applicable Amazon permissions and contractual requirements.Modeled Net Margin
Same denominator as TACoS (Seller Gross Revenue).29.5%
Desired margin 10.0%
FINANCE: Simulated financial events (SP-API Finance-oriented workflow).ADS: Simulated advertising data (Amazon Ads API-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.This demo combines synthetic data sources. Production use is subject to approved functionality, authorization, applicable Amazon permissions and contractual requirements.TACoS
Demo cross-source metric calculated from synthetic advertising spend and synthetic seller revenue.9.6%
Ad Spend ÷ Seller Gross Revenue
ADS: Simulated advertising data (Amazon Ads API-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow).DERIVED: Calculated by Terra PPC from other values shown.This demo combines synthetic data sources. Production use is subject to approved functionality, authorization, applicable Amazon permissions and contractual requirements.Modeled Break-even ACoS
Planning model. Historical Modeled Net Profit uses actual fees and refunds instead of the fee and refund assumptions.44.8%
Sales-weighted, economics model
ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.Cross-source metrics. Production availability of cross-source metrics depends on authorized integrations, approved functionality and applicable Amazon requirements. TACoS and Modeled Net Margin always use Seller Gross Revenue as the denominator.
Modeled profit waterfall
FINANCE: Simulated financial events (SP-API Finance-oriented workflow).ADS: Simulated advertising data (Amazon Ads API-oriented workflow).SELLER: Simulated seller-business context (SP-API-oriented workflow).ASSUMPTION: User-configured assumption. Not provided by Amazon.DERIVED: Calculated by Terra PPC from other values shown.This demo combines synthetic data sources. Production use is subject to approved functionality, authorization, applicable Amazon permissions and contractual requirements.Select a step to see its value, source, definition and whether it is included in the calculation.
Modeled Net Result = Seller Gross Revenue − Refunds − Promotions − Actual Amazon Fees − COGS − Other Variable Costs − Advertising Spend + Reimbursements. Refunds are subtracted once; estimated fees are never added to actual fees.
Data Coverage
Demo- Advertising100% Demo
- Seller Sales100% Demo
- Finance100% Demo
- Inventory100% Demo
- EconomicsConfigured
Simulation as of Sep 25, 2026 · 9:00 AM. Values outside the demo scope are shown as unavailable, never as cached numbers. Production source freshness can vary by API/report and will be tracked independently.
Reconciliation
121/121 PASS- Σ SKU revenue = period Seller Gross RevenuePASS
- Σ daily revenue = period Seller Gross RevenuePASS
- Gross − Refunds − Promotions = Seller Net RevenuePASS
- Σ Product Charge gross = Seller Gross RevenuePASS
- Σ fee components − adjustment credits = Amazon Fees (actual)PASS
- Σ refund records = RefundsPASS
- Σ record Net = Gross − Promotions − Amazon Fees − Refunds + ReimbursementsPASS
- Per-SKU records sum to the daily group recordsPASS
- Settlement Aug 18–Aug 31: Σ records = net settlementPASS
- Settlement Aug 18–Aug 31: released + deferred = transactionsPASS
- Settlement Sep 1–Sep 14: Σ records = net settlementPASS
- Settlement Sep 1–Sep 14: released + deferred = transactionsPASS
- Settlement Sep 15–Sep 28: Σ records = net settlementPASS
- Settlement Sep 15–Sep 28: released + deferred = transactionsPASS
- Net Revenue − Fees − COGS − Other − Ad Spend + Reimbursements = Modeled Net ResultPASS
- Σ waterfall steps = Modeled Net ResultPASS
Tolerance $0.01. SKU rows, daily rows, transactions and campaign spend reconcile with the period totals.
Customer economics used
ASSUMPTION: User-configured assumption. Not provided by Amazon.- COGS
- 33.6%
- Other costs
- 5.3%
- Desired margin
- 10.0%
Profit breakdown
Every SKU row and every daily row reconciles with the period totals.
| Product | Inventory Risk | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Black Gift Boxes | $4,820.00 | 151 | $145.00 | $767.85 | $1,618.35 | $593.40 | $1,368.99 | 28.4% | 12.3% | Healthy | |
| Large Gift Box | $4,200.00 | 114 | $126.00 | $742.90 | $1,410.96 | $443.50 | $1,245.21 | 29.6% | 10.6% | Healthy | |
| Corrugated Mailers | $4,100.00 | 137 | $123.00 | $910.30 | $1,378.20 | $257.02 | $1,178.97 | 28.8% | 6.3% | Healthy | |
| Small Gift Box | $3,900.00 | 170 | $117.00 | $615.60 | $1,310.70 | $373.50 | $1,256.13 | 32.2% | 9.6% | Healthy | |
| Jewelry Storage Box | $2,410.00 | 73 | $72.00 | $386.45 | $809.57 | $258.63 | $723.15 | 30.0% | 10.7% | Healthy | |
| Paper Box | $2,000.00 | 97 | $62.00 | $446.90 | $672.22 | $123.49 | $559.00 | 27.9% | 6.2% | Healthy | |
| Holiday Gift Box Assortment | $0.00 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | — | — | Out of stock | |
| Tissue Paper Pack | $0.00 | 0 | $0.00 | $0.00 | $0.00 | $0.00 | $0.00 | — | — | FBM | |
| Total (8 SKUs) | $21,430.00 | 742 | $645.00 | $3,870.00 | $7,200.00 | $2,049.54 | $6,331.46 | 29.5% | 9.6% | ||