Interactive demo with synthetic data. This environment demonstrates Terra PPC workflows using synthetic advertising, seller-business, financial and economics data. Actions remain inside this demo and are not sent to Amazon or any external advertising or selling account.
Change Log
Every change answers what changed, why, which rule, which metrics, which scope, which mode, which safeguard, when, who, and whether it can be reversed.
Terra Home & Packaging / US15 entries
| Timestamp | Source | Mode | Campaign | Entity | Action | Before → After | Rule | Rationale | Revert |
|---|---|---|---|---|---|---|---|---|---|
| User | Manual | — | Product economics assumptions | Economics assumption changed | Refund Allowance 2.8% to Refund Allowance 3.1% | — | Refund allowance aligned with the synthetic refund context. | ||
| Automation engine | Auto | SP | Long Tail Discovery — Phrase | small gift boxes for jewelry (phrase) | Bid changed | Bid $0.73 to Bid $0.80 | Scale Efficient Winners | 12 orders at 18.0% ACoS in the lookback window. Bid +9.6%. | ||
| System | System | — | Terra Home & Packaging / US | Evaluation run | 7 campaigns evaluated to 8 recommendations · 1 auto actions | — | Scheduled daily automation cycle (demo clock). | Not reversible | |
| User | Manual | — | Negate Wasteful Traffic | Rule changed | Min spend $15.00 to Min spend $20.00 | Negate Wasteful Traffic | Raised the minimum spend safeguard to avoid negating terms with too little data. | Not reversible | |
| Automation engine | Auto | SP | Black Gift Boxes — Exact | black gift boxes with lids (exact) | Bid changed | Bid $1.18 to Bid $1.30 | Scale Efficient Winners | 25 orders at 17.6% ACoS in the lookback window. Bid +10.2%. | ||
| System | System | — | Terra Home & Packaging / US | Evaluation run | 7 campaigns evaluated to 5 recommendations · 1 auto actions | — | Scheduled daily automation cycle (demo clock). | Not reversible | |
| User | Manual | — | Daypart schedule | Daypart changed | 0 paused · 0 bid-adjusted hours · 3 campaigns to 0 paused · 8 bid-adjusted hours · 3 campaigns | — | Weekend overnight hours (Sat–Sun 01:00–04:00) set to Bid −10%. | ||
| Recommendation approval | Review | SP | Seasonal Gifts — Auto | Auto · close-match | Bid changed | Bid $0.89 to Bid $0.80 | Profit Guard — Reduce High ACoS | Terra PPC Demo Heuristic: ACoS above Target ACoS. Limited to −10% per cycle. Approved from the Review Queue. | ||
| Automation engine | Auto | SP | Long Tail Discovery — Phrase | SP | Long Tail Discovery — Phrase | Budget changed | $35.00/day to $40.00/day | Budget Scale on High Efficiency | Efficient campaign constrained by budget: ACoS within Target ACoS. Budget +14.3%. | ||
| System | System | — | Terra Home & Packaging / US | Evaluation run | 7 campaigns evaluated to 4 recommendations · 1 auto actions | — | Scheduled daily automation cycle (demo clock). | Not reversible | |
| User | Manual | SP | Corrugated Mailers — Broad | “cardboard boxes free” | Negative added | Active search term to Negative exact · campaign level | — | Added manually after reviewing zero-sale traffic on the Search Terms page. | ||
| Automation engine | Auto | SP | Brand Defense — Exact | terra gift boxes (exact) | Bid changed | Bid $0.64 to Bid $0.70 | Scale Efficient Winners | 29 orders at 8.9% ACoS in the lookback window. Bid +9.4%. | ||
| System | System | — | Terra Home & Packaging / US | Evaluation run | 7 campaigns evaluated to 3 recommendations · 1 auto actions | — | Scheduled daily automation cycle (demo clock). | Not reversible | |
| User | Manual | SP | Seasonal Gifts — Auto | SP | Seasonal Gifts — Auto | Target ACoS changed | 28.0% to 26.0% | — | Target ACoS lowered ahead of the seasonal ramp. | ||
| User | Manual | SP | Corrugated Mailers — Broad | SP | Corrugated Mailers — Broad | Mode changed | Manual to Review | — | Review mode enabled: active rules evaluate this campaign and queue recommendations for approval. | Not reversible |