Natural-language interaction can simplify complex advertising work, but authorization, scope and deterministic controls remain essential.
MCP — the Model Context Protocol — is an open way for AI clients to use tools. Amazon and Terra PPC each provide their own MCP layer for their own products. They are separate, and they are operated by different companies.
Amazon's technology
Amazon Ads has announced an official Amazon Ads MCP Server that connects AI agents with Amazon Ads API functionality. Amazon describes it as available to eligible Amazon Ads partners with active API credentials.
Availability and use are subject to Amazon Ads eligibility, credentials, authorization and applicable terms.
Operated by Amazon. Terra PPC does not own, operate or represent it.
Terra PPC's product layer
Terra PPC's own interface for AI-assisted workflows inside Terra PPC, designed for MCP-compatible AI clients chosen by the customer.
Designed to use approved and authorized data and actions only, through Terra PPC authentication, authorization, scope, policy and mode controls.
Operated by ĐT ORGANIC COMPANY LIMITED.
Terra PPC AI/MCP is not the Amazon Ads MCP Server and is not presented as being powered by it.
An AI client never talks to data directly. It talks to Terra PPC, and Terra PPC applies the same checks it applies to a person using the product.
The order matters: identity and permission come first, scope limits what context exists, the decision engine decides what may be proposed, the execution planner and the guardrails decide whether and in what order it can proceed, and the mode decides whether anything changes.
ConceptualConceptual architecture. It does not describe internal infrastructure.
The safest access is the access that was never granted. These exclusions are part of the design, not settings a request can change.
Conceptual requests and what Terra PPC is designed to do with each. They show the pattern, not live output.
Request
“Show campaigns above modeled break-even ACoS.”
Read-only
ADS: advertising data (Amazon Ads API context)ASSUMPTION: customer-configured input, not provided by AmazonDERIVED: calculated by Terra PPC from the values shownRequest
“Why is scaling held for DEMO-LG-001?”
Read-only
ADS: advertising data (Amazon Ads API context)ASSUMPTION: customer-configured input, not provided by AmazonDERIVED: calculated by Terra PPC from the values shownRequest
“Show my modeled profit for this marketplace.”
Read-only
SELLER: seller-business data (SP-API context, where authorized)FINANCE: financial events (SP-API finance context, where authorized)ADS: advertising data (Amazon Ads API context)ASSUMPTION: customer-configured input, not provided by AmazonDERIVED: calculated by Terra PPC from the values shownRequest
“Which SKUs have less than 7 days of cover?”
Read-only
SELLER: seller-business data (SP-API context, where authorized)DERIVED: calculated by Terra PPC from the values shownRequest
“Preview what Profit Guard would change.”
Preview
ADS: advertising data (Amazon Ads API context)DERIVED: calculated by Terra PPC from the values shownRequest
“Increase all bids 50%.”
Governed proposal → Review
ADS: advertising data (Amazon Ads API context)SELLER: seller-business data (SP-API context, where authorized)ASSUMPTION: customer-configured input, not provided by AmazonConceptualConceptual examples with synthetic values from the demo account. No customer Amazon data is shown on this website. Every other request here is also a suggested prompt in the demo.
One prioritized list of what needs attention in the selected account and marketplace — risk, efficiency, growth and maintenance items drawn from every module, each linked to the page that acts on it.
The AI answer to “What needs attention in this account?” reads the same list. Amounts are measured values of the period — never projected savings — and nothing in the list changes a campaign.
Work, ordered by severity
Risk
Stock, listings, emergency controls and the circuit breaker — money or sales at risk now
Efficiency
Cost-cutting recommendations, weak hours, placements and spend pacing above plan
Growth
Budget-limited winners, winning word patterns, funnel promotions and scale recommendations
Maintenance
Rules not evaluated, scheduled cost changes, plan gaps and returning snoozes
Each item keeps its sources ADS: advertising data (Amazon Ads API context)SELLER: seller-business data (SP-API context, where authorized)FINANCE: financial events (SP-API finance context, where authorized)ASSUMPTION: customer-configured input, not provided by AmazonDERIVED: calculated by Terra PPC from the values shown
AI-assisted requests follow the same Manual, Review and Auto modes as rules. The customer decides how far they may go.
Manual
AI-assisted requests can analyze, explain and preview. They cannot apply changes.
Review
AI-assisted requests can draft recommendations. A permitted user approves or rejects each one.
Auto
Only eligible actions that pass policy, guardrails and business guardrails may apply, and each one is recorded.
Amazon independence
Terra PPC is an independent software product operated by ĐT ORGANIC COMPANY LIMITED. It is not affiliated with or endorsed by Amazon. The Amazon Ads MCP Server, the Amazon Ads API and the Selling Partner API are Amazon technologies; references to them describe compatibility and ecosystem context only.
MCPModel Context Protocol — an open protocol for connecting AI clients to tools.
Tell us which accounts and marketplaces you manage and how much control you want to delegate. We'll follow up with access details and a quote.
Terra PPC is a software product operated by ĐT ORGANIC COMPANY LIMITED.
Tell us about your accounts
Advertising and seller accounts, marketplaces, and the workflows you want to control.
We review scope
Which modules, integrations and support your team needs.
You receive a quote
Access details and pricing, with no obligation to subscribe.