Advertising intelligence from discovery to controlled scale.
Campaigns, keywords, search terms, word patterns, placements, hours and budgets — read inside one authorized advertising profile and marketplace, and turned into reviewable, guardrailed next steps.
Campaign Management
Campaign reporting inside one authorized advertising profile: filters by mode, status and ACoS state, Target ACoS edits, and a Manual / Review / Auto switch per campaign.
- Ad Spend, Ad-attributed Sales, ACoS, ROAS and trends for every campaign in the profile
- Each campaign read against its own Target ACoS and its modeled break-even
- Filters by automation mode, status and ACoS state
- A Manual / Review / Auto switch per campaign
Why it matters: Every campaign is read against its own target and its modeled break-even, not a single account average.
Campaigns
SP | Black Gift Boxes — Exact
Auto$593.40 spend · $3,260.40 ad-attributed sales
ACoS 18.2% · target 25.0% · ROAS 5.49
SP | Discovery — Auto
Review$421.18 spend · $1,007.60 ad-attributed sales
ACoS 41.8% · target 30.0% · ROAS 2.39above target
SP | Brand Defense — Exact
Auto$321.76 spend · $3,422.98 ad-attributed sales
ACoS 9.4% · target 15.0% · ROAS 10.64
SP | Competitor Product Targeting
Manual$214.33 spend · $411.38 ad-attributed sales
ACoS 52.1% · target 30.0% · ROAS 1.92above target
SP | Corrugated Mailers — Broad
Review$198.76 spend · $633.00 ad-attributed sales
ACoS 31.4% · target 24.0% · ROAS 3.18above target
SP | Long Tail Discovery — Phrase
Auto$156.21 spend · $788.94 ad-attributed sales
ACoS 19.8% · target 22.0% · ROAS 5.05
SP | Seasonal Gifts — Auto
Review$143.90 spend · $523.27 ad-attributed sales
ACoS 27.5% · target 26.0% · ROAS 3.64above target
| Campaign | Ad Spend | Ad-attributed Sales | ACoS | ROAS | Target ACoS |
|---|---|---|---|---|---|
| SP | Black Gift Boxes — ExactAuto mode | $593.40 | $3,260.40 | 18.2% | 5.49 | 25.0% |
| SP | Discovery — AutoReview mode | $421.18 | $1,007.60 | 41.8%above target | 2.39 | 30.0% |
| SP | Brand Defense — ExactAuto mode | $321.76 | $3,422.98 | 9.4% | 10.64 | 15.0% |
| SP | Competitor Product TargetingManual mode | $214.33 | $411.38 | 52.1%above target | 1.92 | 30.0% |
| SP | Corrugated Mailers — BroadReview mode | $198.76 | $633.00 | 31.4%above target | 3.18 | 24.0% |
| SP | Long Tail Discovery — PhraseAuto mode | $156.21 | $788.94 | 19.8% | 5.05 | 22.0% |
| SP | Seasonal Gifts — AutoReview mode | $143.90 | $523.27 | 27.5%above target | 3.64 | 26.0% |
| All campaigns | $2,049.54 | $10,047.57 | 20.4% | 4.90 | 22.1% weighted |
All campaigns: $2,049.54 spend · $10,047.57 ad-attributed sales · ACoS 20.4%
Keywords & Targets
One view per targeting type with bid edits, clicks, conversion and efficiency, and the funnel stage each target has reached.
- Keywords, product targets, auto targets and category targets, each in its own view
- Bids, clicks, conversion and efficiency for the selected period
- The campaign funnel stage each target has reached
- Manual bid edits stay in scope and are recorded in the change log, with undo
Why it matters: Bid decisions are made at the level where advertising money is actually spent.
Keywords & Targets
Understand what advertising traffic is doing.
Search-term intelligence separates terms that convert from terms that only spend, using Ad Spend and Ad-attributed Sales, and turns each pattern into a reviewable next step instead of a silent change.
- Converting terms can be promoted to exact keywords with their own bid
- Wasteful terms can be proposed as negatives, and every change can be undone
- Three focused lists: burning money, worth scaling, and terms reached through several campaigns
When a term has spend but no attributed sales, ACoS is shown as —, not 0%, and ROAS as 0.00. A zero ACoS would read as perfect efficiency.
Why it matters: Wasted spend and new winners surface as reviewable next steps instead of silent changes.
Search terms
terra gift boxes
ACoS 8.7%
148 clicks · $89.20 ad spend · 29 orders · $1,030.98 ad-attributed sales · ROAS 11.56
No action · Within the 15.0% Target ACoS
gift boxes
ACoS 43.5%
38 clicks · $41.80 ad spend · 3 orders · $96.00 ad-attributed sales · ROAS 2.30
Review bid · Above the 42.0% modeled break-even
free cardboard boxes near me
ACoS —
32 clicks · $36.80 ad spend · 0 orders · $0.00 ad-attributed sales · ROAS 0.00
Review as negative · 32 clicks, no attributed sales
black gift boxes with ribbon
ACoS 15.7%
34 clicks · $30.10 ad spend · 6 orders · $191.40 ad-attributed sales · ROAS 6.36
Review for promotion · 6 orders at 15.7% ACoS
custom mailer boxes
ACoS 23.9%
7 clicks · $5.50 ad spend · 1 order · $23.00 ad-attributed sales · ROAS 4.18
Collect more data · Below the 15-click minimum
| Search term | Clicks | Ad Spend | Orders | Ad-attributed Sales | ACoS | ROAS | Action |
|---|---|---|---|---|---|---|---|
| terra gift boxesSP | Brand Defense — Exact | 148 | $89.20 | 29 | $1,030.98 | 8.7% | 11.56 | No actionWithin the 15.0% Target ACoS |
| gift boxesSP | Discovery — Auto | 38 | $41.80 | 3 | $96.00 | 43.5% | 2.30 | Review bidAbove the 42.0% modeled break-even |
| free cardboard boxes near meSP | Corrugated Mailers — Broad | 32 | $36.80 | 0 | $0.00 | — | 0.00 | Review as negative32 clicks, no attributed sales |
| black gift boxes with ribbonSP | Discovery — Auto | 34 | $30.10 | 6 | $191.40 | 15.7% | 6.36 | Review for promotion6 orders at 15.7% ACoS |
| custom mailer boxesSP | Corrugated Mailers — Broad | 7 | $5.50 | 1 | $23.00 | 23.9% | 4.18 | Collect more dataBelow the 15-click minimum |
N-Gram Intelligence
One-, two- and three-word patterns are aggregated across search terms and classified; negating a waste pattern creates one phrase negative per affected campaign and can be undone as one change.
- One-, two- and three-word patterns aggregated across every search term that contains them
- Waste, winner, mixed and needs-data patterns from a deterministic rule — no machine-learning model
- Negating a pattern adds one phrase negative per campaign where it spent, and is undone as one change
- Winner patterns are harvested term by term, never in bulk
Why it matters: One recurring word can waste money across dozens of terms; a pattern shows it at once.
N-Gram Analysis
“gift”
Winner pattern40 terms · 1217 clicks · $1,252.51 ad spend · 203 orders · ACoS 20.9%
203 orders within Target ACoS · harvest term by term
“wrapping”
Waste pattern2 terms · 34 clicks · $32.90 ad spend · 1 order · ACoS 99.7%
ACoS above the 41.5% break-even of its campaigns
“cardboard”
Waste pattern1 term · 32 clicks · $36.80 ad spend · 0 orders · ACoS —
Enough clicks and no order
Placement Optimization
Placement performance is split per campaign; proposals change placement bid adjustments inside a placement policy, and the effective bid model shows base bid × placement × hourly factor within bid limits.
- Top of search, rest of search and product pages compared per campaign
- Adjustments proposed inside a placement policy: minimum orders, step size, maximum and cooldown
- The effective bid shows base bid × placement adjustment × hourly factor within bid limits
- Increases pass the business guardrails before they can be applied or queued
Why it matters: Paying more where shoppers convert and less where they do not, without touching every keyword.
Placement performance
Hourly Optimization
An hour-of-week view of spend, clicks, orders and sales shows weak and strong hours; the proposed schedule follows the campaign's mode (observe, review or auto) and every guardrail.
- Hour-of-week spend, clicks, orders, sales and budget consumption
- Weak hours above break-even are bid down; strong hours within target are bid up
- The plan runs in Observe, Review or Auto, and every increase passes the guardrails
- Designed to support hourly advertising workflows where the applicable Amazon advertising integrations are available
The interactive demo uses a synthetic hourly model — it is not a live data stream.
Why it matters: Budget is not spent in the hours that rarely convert, and is still there when shoppers buy.
Hourly plan
Dayparting
A 7 × 24 schedule editor with factors per hour; changes are previewed, applied only to supported actions and recorded.
- A 7 × 24 schedule of bid adjustments and pauses for selected campaigns
- Changes are previewed against past performance before they are saved
- The hourly optimizer writes into the same schedule, so there is one source of truth
- Every saved schedule is recorded and can be undone
Why it matters: Time-based bidding stays deliberate and reversible instead of a hidden setting.
Hour-of-week schedule
Budget Planning & Pacing
Planned spend is spread over the month; cumulative spend is compared with the plan per campaign, and a reallocation moves budget between campaigns while keeping the monthly total.
- A monthly advertising budget spread over the days by a curve and split across campaigns
- Pacing compares spend to date with what the plan expected by now
- The month-end projection is a straight line from the last 7 days — not a forecast
- Reallocations move unused budget to efficient, budget-limited campaigns and never raise the total
The budget plan is a customer-configured assumption, not an Amazon setting.
Why it matters: Budget-limited winners get room without the monthly spend quietly growing.
Budget plan & pacing
Campaign Architect
Presets create discovery, evaluation, scale and defense campaigns with their ad groups, starting bids, cross-negatives and strategies; the preview shows everything before anything is created.
- Six structure presets, from consolidated to discovery funnel and brand defense
- Product, budget and automation mode are chosen before anything is created
- The preview lists every campaign, ad group, target, negative and starting bid
- Only products with an active listing can be used; creation is one confirmed step
Why it matters: A new product launches with a clean structure instead of overlapping campaigns.
Campaign Architect
Campaign Funnel
Each keyword and target carries a funnel stage with promotion thresholds; eligible promotions are proposed, and a funnel hold stops rules from scaling an entity.
- Discovery → Evaluation → Scale → Defense, with promotion thresholds you set
- A converting search term moves to evaluation; a proven keyword moves to scale with its own exact bid
- Entities are held while stock is low, the listing is inactive, ACoS is above break-even or the circuit breaker is tripped
- A manual hold records its reason and is respected by every rule
Why it matters: Search terms graduate on evidence, and a deliberate hold is respected by automation.
Campaign Funnel
Executive Control Center
The first screen of the workspace summarizes Ad Spend, Ad-attributed Sales, ACoS, ROAS and modeled profit after ads for the selected account and marketplace, next to seller context where authorized and the state of the review queue.
- Ad Spend, Ad-attributed Sales, ACoS and ROAS for the selected account and marketplace
- Seller revenue, TACoS and modeled profit after ads, where seller context is authorized
- Review-queue and automation status on the same screen
Why it matters: A team sees what needs attention before opening any single campaign.
Illustration of the Terra PPC decision context with synthetic values from the Terra Home & Packaging demo account, US marketplace, last 30 days. Advertising data: ad-attributed sales $10,047.57, ad spend $2,049.54, ACoS 20.4%, ROAS 4.90. Seller-business context: seller revenue $21,430.00, 682 seller orders, 4,820 FBA units, TACoS 9.6%. Economics: COGS $7,200.00 (customer-configured), modeled break-even ACoS 44.8%, modeled net result $6,331.46. Rule R-02 Profit Guard compares each campaign with its modeled break-even ACoS; SP | Competitor Product Targeting is 15.1 points above break-even. Scope, guardrails G-01 to G-04 and the inventory and listing guards pass. In Review mode, three recommendations wait for approval: a bid change from $0.85 to $0.79, a negative exact keyword, and a search-term promotion.
Account Health Check
Stock, listing status, Featured Offer, refunds, margin and seller-performance findings are ranked by severity and then by money at stake, and each finding links to the page that acts on it.
- Findings ranked by severity, then by money at stake
- Each finding shows its evidence and where that evidence comes from
- Checks the scope cannot evaluate are shown as not evaluated — never as passed
Why it matters: The most expensive problem is fixed first, and nobody has to guess why it was flagged.
Account Health Check
Period Comparison
Back-to-back periods of equal length compare advertising and seller metrics; an ACoS change is split into CPC, conversion rate and order value, and days still inside the attribution window are marked preliminary.
- Two back-to-back periods of equal length, day by day
- An ACoS change split into CPC, conversion rate and order value
- Days still inside the attribution window are marked preliminary
Why it matters: A change is explained by its cause, not just reported as a bigger or smaller number.
Period Comparison
Advertising decisions, with the business around them.
Advertising metrics show what ads are doing. Seller-business context and customer-configured economics explain whether a campaign should scale — and business-aware guardrails hold it when it should not.
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